Virtual Private Servers: Driving Digital Marketing Success

As highlighted above, a VPS is a virtual machine that is used to host web-based applications and websites, facilitating their access by potential, and returning customers. Each VPS has its own dedicated resources, including CPU and memory availability, disk space, network capacity, giving website and web app owners total control over their applications.

Since 2018, website speed has been included in the many different ranking factors that Google uses to rank websites on the Search Engine Results Page (SERP), including mobile search.

The Google developer site explains the rationale behind the decision to include speed as one of Google’s ranking factors. In summary, when users experience a slow website, especially on mobile devices, they are less likely to find what they are looking for or purchase from a site that is not optimized for speed.

Statistics show that 50% of visits to a website are abandoned if a (mobile) web page takes longer than 3 seconds to load. Consequently, the brand misses out on the sale. Therefore, it is in the brand owner’s interest to ensure that websites and web applications are optimized for speed. One of the ways to achieve this is to utilize a VPS as a web hosting platform.

  • Reduced cost and maintenance

Another advantage of a VPS is that the cost is much lower than that of a physical server. There are very few comparative costs available for public consumption, for this information is of commercial value. Suffice to say; because many virtual private servers are hosted on hardware or physical server, the cost of running a VPS is substantially less than sourcing, purchasing, installing, and maintaining a physical server architecture. 

Additionally, the web hosting company handled all the heavy lifting, so you don’t have to worry about hardware components breaking and needing to be replaced. All you are essentially responsible for is the installation and maintenance of the website or application.

Websites and web applications that are not well-protected are at risk of being attacked by hackers. 2018 cyber-attack statistics show that there were over 80 000 attacks per day or more than 30 million attacks for the year. And these numbers have increased exponentially every year, especially during 2020 and the coronavirus pandemic.

A Deloitte article titled “COVID-19’s Impact on Cybersecurity,” reports that the pandemic has “forced organizations and individuals to embrace new practices such as social distancing and remote working… While the world is focused on the health and economic threats posed by COVID-19, cybercriminals around the world are capitalizing on this crisis.” There has been a marked increase in the number of phishing attacks, Malspams, and ransomware attacks since the start of the global pandemic.

Consequently, organizations have had to make drastic improvements to their company cyber-security practices. Hosting your eCommerce site on a VPS makes light work of ensuring that your site’s security is on par with current best-practice methodologies.

Extended downtime due to severe malfunctions is not good for business. Returning and prospective customers will look for a new brand to support if they want to buy from your eCommerce site and are told it is down or not available. Therefore, it is critical to ensure that your site is up all the time. 

Therefore, it is essential to partner with a VPS web hosting company that will guarantee an extremely high availability to ensure that your site is always available. 

Additionally, the reality is that things do go wrong. Therefore, the web hosting service provider must offer a highly available support service to help troubleshoot and solve issues, preventing them from scaling into a scenario where your website is down for any length of time.

Final thoughts 

As highlighted above, web hosting directly correlates with SEO and digital marketing success. And digital marketing success drives long-term growth and sustainability through the steady and consistent increase in sales figures. Therefore, choosing the right website hosting service is imperative for any business or individual who wishes to be successful.

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